https://www.karengamber.com/blog daily 0.75 2023-04-21 https://www.karengamber.com/blog/soul-3h75e monthly 0.5 2022-05-31 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/6a1e3cee-6268-4ad5-a6b6-6b00168b927e/Persona+slide.png Case Studies - 10-44 Connection Received - Make it stand out Non-traditional persona of a long haul truck driver. https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/e5938a55-564b-4b11-935e-bff82f232ecc/Design+team.png Case Studies - 10-44 Connection Received - Make it stand out The UX Design Team https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859137838-LSXD53FED2Q3GWDRQOEP/01+Landing+-+V2.png Case Studies - 10-44 Connection Received - Log in screen https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859168752-O6G5FTAM7MWU7IJ9YCS2/02+Sign+Up+-+V2.png Case Studies - 10-44 Connection Received - Sign up screen https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859182873-PIB3A06XDCC22I17GKT5/03+Location+-+V2.png Case Studies - 10-44 Connection Received - Add your location https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859184092-SLJO7H917K92WH1GQGOM/04+Select+Interests+-+V2.png Case Studies - 10-44 Connection Received - Choose your interests https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859185469-EGP6CTMAGKL15RNQ0QNX/05+Matches+-+V2.png Case Studies - 10-44 Connection Received - Suggested match https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859186669-G7ALCO4RVRWDT13622N5/06+Home+-+V2.png Case Studies - 10-44 Connection Received - Your connections https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859190875-5SH2J6WEBMB1QEXOLMEV/07+User+Profile+About+-+V2.png Case Studies - 10-44 Connection Received - Buddy profile https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651859193654-J0W323ZOX7DZ1M8LIIPW/09+Message+Board+-+V2.png Case Studies - 10-44 Connection Received - Messages between connections https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1598d623-fea2-42c9-a694-d34cf1136a38/System+Usability+Scale.png Case Studies - 10-44 Connection Received - The System Usability Scale (SUS) A popular measure of perceived usability An inexpensive, yet effective tool for assessing the usability of a product A system can be just about anything a human interacts with: software apps (business and consumer), hardware, mobile devices, mobile apps, websites, or voice user interfaces It’s a 10-item questionnaire scored on a 101-point scale and provides a measure of a user’s perception of the usability of a “system” It provides an easy-to-understand score from 0 (negative) to 100 (positive) https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650921980373-08L2Z8LGCTH0CW6X5YT7/01+Landing.png Case Studies - 10-44 Connection Received - Landing screen https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922026851-TV08K8BI33CAQHL1PBXX/02+Onboarding_Name.png Case Studies - 10-44 Connection Received - Onboarding screen_Sign up https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922040269-HIZGCD37Y5J4FJ3UQZDF/04+Onboarding_Location+%28REACH%29.png Case Studies - 10-44 Connection Received - Onboarding screen_location input https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922058709-8U3UHB5A98IK2RY27YML/05+Onboarding_Interests.png Case Studies - 10-44 Connection Received - Onboarding screen_chose interests https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922076007-ZKUC3VSWJ4JUVFXKSOKJ/07+Matches.png Case Studies - 10-44 Connection Received - Buddy suggestion based on your interests https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922526899-S2O9DDIXO5XHUDW4VO9A/08+Home+Page.png Case Studies - 10-44 Connection Received - Multiple buddy matches https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922703244-IAJ2540E0SD780CAO5AE/09+Logged+In+User+Profile_About.png Case Studies - 10-44 Connection Received - Logged in user profile_about https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922819627-1T4Y2NCG2CGAL4XSECCN/10+Logged+In+User+Profile_Interests.png Case Studies - 10-44 Connection Received - Logged in user profile_interests https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922934089-A5E1P9PJW0LSPJD112MK/11+User+Profile_Edit.png Case Studies - 10-44 Connection Received - User profile_edit screen https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922767545-TTNGTS1X1D8MME4WTU0P/09+Other+User+Profile_About.png Case Studies - 10-44 Connection Received - Other user profile https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922870103-GY4FFVUFP7272CTT4B61/10+Other+User+Profile_Interests.png Case Studies - 10-44 Connection Received - Other user profile_interests https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650922991547-9XJDYL3W43S65UNCIYVL/Message+board.png Case Studies - 10-44 Connection Received - Messages exchanged screen https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651860868873-DRZF01ATH2TXYY1X3PSU/unsplash-image-cbEvoHbJnIE.jpg Case Studies - 10-44 Connection Received - Usability test statistics 81.25 System Usability Score (SUS) 25% direct success (2 users) 50% indirect success (4 users) 25% bounce rate (2 users) https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/d3b74f4d-769c-4349-98fe-41ae302c5da4/Screen+Shot+2021-12-14+at+7.56.31+PM.png Case Studies - 10-44 Connection Received - The Persona Traditionally, personas contain information that isn’t relevant to app-design research, many of the common demographics used closely align with the needs of marketers. Demographics we did not include in the persona are gender, race, age, family size, education level, and income. We feel that this information may be limiting or exclude users not represented. Research has shown that this job is no longer only performed by white men. Many people of color and women are drivers and we suspect people of non-conforming gender may also be doing this profession. Instead, we chose to focus on the user’s wants, needs, technical use skills, workflow needs, key behaviors, and pain points as these are more likely to be universal and inclusive traits among truck drivers. https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651860928815-OUYM8D3RPQ3I70ODRFA0/unsplash-image-5QiGvmyJTsc.jpg Case Studies - 10-44 Connection Received - Usability Testing Via Maze users were requested users to: Sign in Send a buddy request Open a message thread Navigate to edit profile https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651860958186-4KUJ1HAECV77E6S4LT3K/unsplash-image-40k6ZqbsXuo.jpg Case Studies - 10-44 Connection Received - Results of usability test via Figma prototype Users liked the overall concept Users liked the overall interaction & UI Users like the “interest” choices “Tinder” for long-haul truckers https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/24ecafc0-f0ec-49f9-9492-a7404dbaeed3/Hackathon+presentation_front+cover.jpeg Case Studies - 10-44 Connection Received - 10-44 Connection Received Making Friends on the Road 10-44 Connection Received is a buddy-matching mobile app to help long-haul truck drivers combat loneliness on the open road. Many truck drivers no longer use CB radios, communicating with their phones instead. This app can help you find other drivers who may have similar interests and drivers who want to talk and make friends on the road. https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/273121a8-cb2b-4c3e-b8fb-54dabde76cab/SEI+team.png Case Studies - 10-44 Connection Received - Make it stand out The Software Engineer Team https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/a49a5403-18ac-4cba-a9f9-577b8be006b9/User+Flow.png Case Studies - 10-44 Connection Received - Make it stand out User flow plan https://www.karengamber.com/blog/community-food-share monthly 0.5 2023-04-21 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651867359124-DVJZ26KA44UQU6OFDZ30/unsplash-image-liOAS02GnfY.jpg Case Studies - Community Food Share - Food bank shelves Ending hunger image https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/00cdad61-512a-45db-8304-5130e87eae62/Progress+bar+%233.png Case Studies - Community Food Share - Make it stand out Progress bar showing user is on the 3rd of 4 pages. https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/919153af-7687-4712-944e-7f826049e305/End+hunger+Art.png Case Studies - Community Food Share - Impact of Donation Graphic We also debated whether or not to include this graphic that is on their website. A graphic like this is not necessary to complete a donation but we saw similar graphics used by other sites featured in our competitive site analysis. Since our best practices research indicated this type of language may increase donations, we decided to keep it. It provides a nudge to donors to consider the impact of their donation. We think this will help reinforce the spirit of giving as the donor goes through the process. https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651865577238-MDEEF20S29WVXVCSYACA/CFS+Home+page.png Case Studies - Community Food Share - Donation home screen, screen #1 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651866446382-FCZ0KHWM3DNN3FYD8FX0/Monthly.png Case Studies - Community Food Share - Monthly gift chosen, screen #1 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651865738893-GTQHPWWEKKS85MS1OCY0/Monthly+gift.png Case Studies - Community Food Share - Choose monthly amount, screen #2 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651865625644-8W86BS4A2DKHMA2K6KZL/Monthly+CC+gift+chosen.png Case Studies - Community Food Share - Monthly gift chosen, screen #2 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651865669210-YKTUJ0RHLOYM7EZYHNGC/CC+payment.png Case Studies - Community Food Share - Submit credit card info , screen #3 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651865642377-CI6A577THT91FT1AGDEP/CC+completed+chosen.png Case Studies - Community Food Share - Credit card filled out, screen #3 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651865698478-Z7OHFMAFVPMVLMLMGMOR/Monthly_fee+review.png Case Studies - Community Food Share - Submit gift, screen #4 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1651865733036-4XWIFWMYLKMPPA8ZBRXX/Monthly_fee+submitted.png Case Studies - Community Food Share - Thank you, final screen https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/0ebb9e59-e178-4228-848e-f5563d92f681/29935D0D-94C7-4550-9322-D31F0D59DE6E.jpeg Case Studies - Community Food Share - Community Food Share original website Community Food Share distributes enough food for 25,000 meals every day Our goal is to distribute 10.5 million pounds of food every year, but we focus on quality, not just quantity At least 75% of our distribution will be fresh produce or high-protein items like dairy, meat, and peanut butter 65% Partner Agency Distribution Most of our food is distributed through a network of more than 40 local non-profit organizations 25% Direct Distribution We also provide food directly to families, seniors, and other individuals in need through our onsite and mobile pantries Community Food Share website hero image. https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/11a85d5a-0a51-41ad-bee4-438e181a1f90/CFS+Donation+form.png Case Studies - Community Food Share - CFS Original Donation Form Interview with the stakeholder reveals donations form challenges: “Improving the online donor experience is one of our top concerns” “It may take longer than they would like to donate” “The donation form is not optimized for mobile” “It only offers two payment options (credit card or ACH) making it tedious to donate online” “Our form doesn’t follow best practices for donation forms” https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/ca404c69-0a39-41ab-8a8d-0a7d8e46b282/Girl+with+corn.jpeg Case Studies - Community Food Share - The Hero Image One early decision we faced was, whether to include a “hero image?” A hero image is an eye-catching, engaging image situated at the top of the page. After reviewing the competitive site analysis that one of our researchers developed, we decided that this was important to include. It will help draw the donor in and remind them that people will be assisted by their donations. We landed upon this image of the girl eating corn. We think it induces delight when one can visualize the effect of donating, to see that children will have access to wholesome food, and seem to be enjoying themselves. Since this image is of a child, it may remind us that healthy nutrition for children is fundamentally important for their future development. https://www.karengamber.com/about daily 0.75 2022-05-10 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/b0f78b89-2ee4-41e5-8b22-5df59bcd00c6/portfolio+portrait.jpeg About Hi, I’m Karen! I live in the Front Range of the Rocky Mountain in Colorado. I have surrounded myself with the majestic mountains, the glorious views, and the abundant wildlife—lions, wolves, and bears, oh my! When I’m not researching and designing, I can be found reading thriller novels, listening to live music in outdoor venues like Red Rocks Amphitheater or Planet Bluegrass, or hiking with my companion, Serendipity (Seri) who is a German Shepherd dog. Seri and I also run agility courses and harass (I mean herd) sheep. Although I’m a foodie, I’d rather not cook! https://www.karengamber.com/home daily 1.0 2023-07-06 https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650926938504-D7X2SSZUGV1OH2CYV5S4/unsplash-image-WC6MJ0kRzGw.jpg Home UX Researcher https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650926198138-LEHX29C4LH901R1PEPYG/unsplash-image-T6fDN60bMWY.jpg Home UX Designer https://images.squarespace-cdn.com/content/v1/625361da4c71c94180183178/1650927345188-YYNWA1FXU6AMKJSWD3WD/unsplash-image-WA_O4UAUfxc.jpg Home UX Writer